Taking advantage of food tourism opportunities – Broighter Gold

Taking advantage of food tourism opportunities – Broighter Gold

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My name’s Leona Kane from Broighter
Gold Rapeseed Oil in Limavady. Our product is unique in that it’s one single
variety. We don’t blend it. We grow it in one single type of soil. An ÉCONOMUSÉE is a concept
that was derived from a company in Quebec It’s a great aspect
for tourists that they can come in and They can go to each ÉCONOMUSÉE and they’ll
all have different points, it’ll be the same keeping a craft basically alive
and keeping the history there for people to come and visit and see what they’re
doing. The visitors like coming here because
once they come we show them around the farm they are able to see it growing from field right through. Then we bring them into our press room where they can actually see
hands-on where we do it. Actually bottle and label and and then we bring them
through to show them the end product as well. The benefits for us in the econmusee was
they helped and the promotion of our panels and helping us actually build our
story into our pressing room. We also got help in making a video of the actual process of our oil from start to finish. We do so many food events that we’re always about
the country somewhere either North or South. We work with Food NI so we’re
always out and about at any fairs that they’re doing. We’re quite lucky to be part of
that as a member. We’re also part of artisanNI and then Bite to Savour another great company that are always out there pushing small
producers. We use online a lot and we use Twitter mostly. Facebook as great as
well but for us Twitter has been the one that actually
set us up. We put a lot of effort into our marketing in relation to the printing on the bottle so people will see where it’s from. We
use our townlands as well because that’s all part of our history and heritage and
what we’re about. We are very lucky we work with a lot of
restaurants. One that we’ve worked very well with is the Hastings Hotel Group. We
produce a basil infused oil for them as well as a rosemary infused oil just be
used in their kitchens. This was great fun because all the herbs were
coming from their gardens as well. They also have produced a book so if you’re in any of the hotels you’ll
actually see the provenance book where they promote us. This is great for both
of us to work together because they’re seen to be using local produce and
we’re delighted to be supplying them. The benefits for us is that you’ve got the
top chefs and they’re cooking with our products. It’s not just because they’re
being handed the products, they actually want to use it and most are using already
in their kitchens. We are marking the Northern Ireland Year of Food and Drink with our 23-karat gold bottle so you will have 23-karat pure gold and and that’s our real liquid gold special
edition bottle. we’re very excited about that and we
have launched it through a group of chefs that came over from Dubai. They were here with Invest NI which was fantastic. They actually showcased all our products
and they were able to make different creations and each chef did something
different. So for us that was actually our launch day and it was wonderful
seeing what they created. My top three tips would be and to go ahead and try it. Don’t be scared. Promote yourself through
social media or any other way you can, through the local papers, and don’t be static –
keep reinventing yourself. People like to see new things happening as well.
The next steps for us are exciting. We’re always trying to reinvent
ourselves and do something new so we don’t want to stay static. We have other
ideas in the pipeline and you’ll just have to wait and see.

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